Geofencing is a technology that uses GPS, RFID (Radio Frequency Identification), Wi-Fi, or cellular data to create virtual boundaries or "fences" around a specific geographic area. These boundaries are used to trigger specific actions or notifications when a device (like a smartphone, tablet or watch) enters or exits the designated area.
A geofence can be set up as a virtual boundary around a physical location. The area could be a radius around a point (e.g., 100 meters from a store), or it could be a defined polygon covering a larger or irregular area.
Devices that support geofencing—typically smartphones or GPS-enabled devices—continuously track their location using GPS, Wi-Fi signals, or cellular tower data.
Once a device crosses the predefined boundary, a trigger event occurs. This action can include notifications, alerts, or other automated responses such as sending a discount coupon, enabling a specific app feature, or logging an entry or exit.
Geofencing systems often work in real-time. When a device enters or exits the geofenced area, the system processes the location data and responds accordingly, such as sending location-based notifications, offers, or information.
Businesses use geofencing to send targeted promotions or notifications to customers when they are near a store or a particular location.
Geofencing can trigger alerts when a vehicle or person enters or leaves a secure zone, useful in tracking shipments or securing premises.
Companies use geofencing to monitor vehicle movements, track drivers' routes, or ensure vehicles remain within designated areas.
Apps may use geofencing to provide context-aware features, like recommending nearby attractions when you are near a tourist spot.
Cypress Development, LLC offers innovative, targeted solutions that deliver measurable results. Our advanced technology, including geofencing and data-driven insights, ensures your ads reach the right audience at the right time, maximizing engagement and conversion rates. With a commitment to transparency, privacy, and customer-centric strategies, we create impactful campaigns that not only drive brand awareness but also build long-term customer loyalty. Partnering with us means elevating your business through personalized, effective advertising that truly resonates.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.